Home furnishings play a crucial role in creating a warm and inviting atmosphere in our homes. They are not just functional items, but also serve as a reflection of our personal style and taste. In recent years, the demand for quality home furnishings in India has been on the rise, and with it, the Direct-to-Consumer (DTC) home decor industry has seen a significant growth.
One brand that has been making waves in the industry is Looms of India. Founded by two women entrepreneurs, Rajni Khanna and Ena Khanna, Looms of India is a premium home furnishings brand that is dedicated to preserving and promoting the rich textile heritage of India. Their collection of products is a perfect blend of traditional craftsmanship and modern design, and is a reflection of their passion for Indian textiles.
The brand is particularly known for its bed sheets and furnishings, which are made from the finest quality cotton, linen and silk fabrics. Their bed sheets are available in a variety of sizes, patterns and colors to match any decor. Their furnishings collection includes cushion covers, throws, curtains, and table runners which are perfect for adding a touch of elegance to any room.
One of the things that sets Looms of India apart from other home decor brands is their innovative designs. The brand is constantly updating its collection with new and exclusive designs that are not only beautiful but also functional. Their designs are not only trendy but also timeless and are perfect for both modern and traditional homes.
In addition to their focus on design, Looms of India is also committed to producing ethically made and sustainably sourced products. The brand works closely with the artisans to ensure that they are paid fair wages and that their working conditions are safe and comfortable. They also make sure that the materials they use are sustainably sourced and that their production process is eco-friendly.
The DTC home decor industry in India is expected to grow at a CAGR of over 20% during the forecast period 2020-2025. With more and more consumers turning to online platforms to purchase home decor items, brands like Looms of India are well positioned to take advantage of this growth.
As the industry continues to grow, Looms of India will continue to innovate and create new designs, and will strive to bring more exclusive and unique designs to their customers. They aim to offer a wide range of products including shawls, scarves, and tablecloths which will complement their existing collection and help in promoting the rich textile heritage of India even more.